GTEC Startup Grooveshark Gives An Incentive for Music File Sharing

The music industry is in turmoil, and a group of 20-somethings in a spacious office in downtown Gainesville work from afternoon to midnight to see their startup company save it.

Young people aren't buying music anymore; instead they are downloading it, Josh Greenberg said. The cost is a dwindling financial scene for record labels, music producers and artists.

Two young entrepreneurs decided that it isn't immorality driving the younger population to steal music, but rather convenience. Illegal downloading programs make it easy to listen to some good tunes.

That's where Grooveshark comes into play.

"Our overall vision is producing something that is actually better than free," said Greenberg, the chief technology officer and co-founder of Grooveshark.

The idea behind Grooveshark is that unlike iTunes, the profit from buying songs online will be divided among the company, the consumer and the person holding official rights to the music.

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